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Marketing with Branded Flash Drives Changing your marketing strategy with the times is something that many businesses are concerned with. Thinking up new promotional strategies can be difficult, however, particularly when you already have a lot of other issues on your plate. You do not want to spend your time on a strategy that will not work. This article will give you a tip on a new strategy that has been proven to work. Undoubtedly, you are aware of exactly how much customers love freebies. But since many businesses already use this style of marketing, it can feel as if it is no longer effective. That is not the case, however. Customers have come to expect things like free pens and hats, so those have lost their effectiveness. Customers are not impressed by free hats anymore, you have to give them something more specific. So, what should you give customers? Except in very few markets, customers see items like stress balls and pencil sharpeners as garbage. If you spend time thinking about what kinds of items you use during the day, you will be able to come up with several smart ideas to give to your customers. If you wouldn’t wear a baseball cap with your company’s logo, your customers probably would not either.
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One promotional trend that sees a lot of success is custom flash drives. If your target customers are students, a free USB drive is certainly a clever way to raise your brand awareness. When you pair the right freebie with the right audience, you will have a much higher return on investment. There are a few important considerations with this strategy, though. Making sure that the flash drives are high quality is essential. If your USBs do not work, not only have you lost the customer’s trust, but you have wasted your money. Another factor to consider is size. If the memory size of the USB is too small, your potential customers will not use it. It is pointless to give customers an item that they cannot use.
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These days, though, it is not simply enough to hand out a plain, black USB drive with your logo printed on it. To really stand out, consider branding custom shaped flash drives. You can make the USB into your logo, for example. If you create a branded item that your customers will like, they will show it to their friends, which is exactly what makes this strategy worth the initial effort.